The soft drink brand is the first to be certified by Sugarwise as containing total sugars less than 2.5g per 100ml, as per the Sugarwise ratings and WHO and EU regulations.
Zeo sought the certification as part of a campaign to enable consumers to better understand and reduce their sugar consumption. Zeo’s range of natural low calorie soft drinks contain only half a teaspoon of sugar per 100ml. This range is categorised by the Food Standards Agency as a green traffic light. The range was independently assessed by scientists from Cambridge University in order to obtain the Sugarwise rating.
Zeo MD Mark Young said: “We are proud to lead the charge and announce our status as the first soft drink brand worldwide to be certified by Sugarwise for our natural, low calorie and low sugar range. Zeo has just reported a phenomenally successful year, with figures showing a +48% year on year (YOY) growth across the business, which is a testament to the increased demand for healthier, natural, low sugar alternatives.”
In partnership with the NHS and research partners FoodMaestro, Sugarwise plans to launch AXA PPP award winning app at the Allergy and Free-From Show at London Olympia.