Venditalia is seen as the key industry event by most of the major players in European vending, but if you happen to be an N&W person it has always had extra importance. You see, our global Head Office and main manufacturing plant is right there in Lombardy at Valbrembo, less than thirty miles from the exhibition site at Milan, so N&W senior managers and their customers tend to gravitate to Venditalia from all over the world.
This year, for instance, we hosted a large party of delegates from Brazil.
I took the opportunity to invite a party of prominent Cover Group members to combine a stint at the exhibition with a visit to Valbrembo and it was a pleasure to show them around, answer their questions and generally just get to know them better.
We see Venditalia as our ‘home town gig’; N&W returning to the place where our global success as vending machine designers and manufacturers began. That’s why there’s no compromise on the stand – having said that, N&W’s stand at Venditalia has to be enormous to accommodate the volume of people determined to see and taste what we’ve got to offer!
Better still, almost every one of the (very smart) exhibitors at Venditalia (that weren’t selling machines of their own) was using at least one of our machines to present their products. It was like being in the biggest N&W showroom on Earth.
Thursday evening was the ‘last night’ for many of the N&W contingent, so the hotel’s al-fresco central courtyard of the Double Tree Hilton Hotel had been reserved en-bloc so we could celebrate another successful show, renew old acquaintances and make new contacts.
Venditalia 2014 was a particularly good one for us at N&W and because the numbers across the board were well up on last year, you’d imagine that it’s also been a good one for the other exhibitors. And as their parting shot to delegates, the organizers of Venditalia announce the dates for the next one, so here they are: roll on 28 April – 1 May 2015.