Launched in March 2008, KitKat Senses is the perfect combination of light crispy wafer, creamy hazelnut centre and smooth milk chocolate, all contained within five pieces – ideal for portion control. With only 165 calories, KitKat Senses targets two of the leading trends on confectionery and snacking, indulgence and permissibility, offering healthy minded female customers a well deserved, everyday treat – without compromising any effort made to eat healthily throughout the rest of the day.
Worth £15.3m in the out-of-home market alone, KitKat is the number one confectionery brand within Nestlé MultiSnack, with a 25 per cent share of the market*. The addition of Senses to the KitKat brand offers a significant sales opportunity for vending operators, through attracting more females into a currently male dominated snacking market.
* 2006/2007 internal sales data, CSV
http://www.nestleprofessional.com/
