Sunkist is launching a summer campaign that reaches its fun-loving target audience through sponsorship of some of the UK’s biggest and best loved beach festivals.
The brand is sponsoring Beach Break Live, Wakestock and Glass Butter Beach festivals, which will profile the brand through millions of pounds worth of marketing to promote the events, to consumers nationwide.
In order to help retailers capitalise on the festival season and Sunkist’s own beach festival campaign the brand will be providing Point of Sale kits and special promotions at Cash & Carry depots near to the festival sites
