‘Skinny’ popcorn wins award

Metcalfe’s skinny popcorn has won the ‘Best Sugar Reduction Through Reformulation’ category at the Sugar Reduction Awards which took place recently at the Royal Society in London. 

Metcalfe’s skinny is a popcorn brand made for consumers seeking lighter snacking options for their cinema, at home or snacking on-the-go occasions.

The award was presented to Metcalfe’s for the successful redevelopment of its Sweet n’ Salt variant. The new recipe, which includes Stevia, removes almost 25 tonnes of sugar a year from purchasers’ diets as well as delivering a product that is more popular with consumers.

Metcalfe’s skinny has been using Stevia in its recipes for some time. They also launched a Cinema Sweet variant in January 2016, using a sweetening blend including stevia leaf extract said to deliver 32% less sugar than the average sugar content of sweet popcorn.

Andrew Slamin, marketing director comments: ‘We’re really pleased that our efforts to deliver great taste and less sugar have been recognised by this award. Since the reformulation, sales of Metcalfe’s Sweet n’ Salt have grown by 12% indicating that even more consumers are enjoying our popcorn, so it’s a win-win situation.”