Selecta Group, the unattended self-service coffee and convenience food provider, has signed a new strategic licensing agreement with Nestle Starbucks, giving it the rights to proceed to develop and operate the premium self-serve beverage concept, Starbucks on the go.
Starbucks on the go brings the authentic Starbucks experience to workplaces and customers on the go. Designed with the look and feel of a Starbucks coffeehouse, Starbucks on the go provides a range of premium beverages using the latest Swiss espresso technology and a modular format to complement a variety of office and public environments.
Pieter Boven, director strategic partnerships Nestle Starbucks EMEA, says: “The partnership between Nestle Starbucks and Selecta has given us the ability to deliver great Starbucks coffee to our customers through a premium self-serve solution, adhering to the highest quality standards. This new licencing agreement signals our commitment to continue to work together to grow the premium self-serve business.”
Commenting on the agreement, Sjoerd van den Dungen, group Starbucks director at Selecta says: “We are proud to take another step in our partnership with Starbucks, bringing great tasting self-served Starbucks coffee beverages to our consumers across our 14 markets in Europe.
“The focus for growth in the coming years will be on the office, university and hospital channels. As a market leader, we understand the increasing demand for premium coffee and Starbucks on the go is a fantastic fit for the European market.”
