Selecta has announced a new strategic partnership with treats and snacks company Mars Wrigley in which the companies willintroduce a new generation of intelligent vending machines with user-friendly touch screens, detailed product information, as well as smart and modern payment processing.
The partnership builds upon the leading market positions of both companies to create new opportunities in the European vending machine market.
Selecta is a European market leader in route-based self-service coffee and convenience food solutions in the workspace and public spaces, while Mars Wrigley is a leading manufacturer of chocolate, chewing gum, mints and fruity confections.
“We are looking for partnerships to win with winners, and we see Mars Wrigley as a strong partner based on their strong brands and values,” said Jens van Beusekom, Group CPO Selecta. “1 and 1 makes 3 when everyone focuses on what they do best. Selecta knows how to operate and how to approach the market. Mars Wrigley knows how to manage brands and snacks, and together we can win retail markets.”
The new vending machines that will be introduced, feature 48-inch touchscreens to display products dynamically and interactively with consumers. Consumers can access detailed product and nutritional information on-screen, purchase multiple products in a single transaction and receive personalised product suggestions. The vending machines also offer video advertising, remote planogram updates and eye-catching product features such as image animations.
This digital vending solution is suitable everywhere – workplaces, airports, railway stations, universities, and hospitals. Selecta Group plans to install 500 to 1,000 vending machines in the UK and expand the solution to other markets in continental Europe including Germany, Italy, Austria, France, and the Netherlands.
