In order to satisfy the specific requirements of Asian customers and to optimise the overseas supply chain in the future, coffee machine manufacturer Schaerer has started a strategic partnership with Chinese company Jetinno in the field of free-standing vending machines.
The goal is to further promote the Schaerer Premium Coffee Corner coffee-to-go-concept and to produce the customisable housing of the self-service machines locally for the Asian market.
Schaerer CEO Jörg Schwartze said: “With Jetinno, we have an experienced partner who can support us in expanding into this very important segment in a highly attractive market.”
Jetinno chief executive Eric Wu said: “We are happy that the cooperation with Schaerer brings a new chapter. We believe we can satisfy Asian customers’ requirements better by combining the advantages of Schaerer and Jetinno.”