Record numbers at Venditalia

A busy aisle at Venditalia 2018

Venditalia 2018 attracted more exhibitors and visitors from across the globe.

The event, held at fieramilanocity from June 6 to 9 was organised by Venditalia Servizi and promoted by Confida, the Italian Association of Automatic Distribution.

More than 300 companies joined the line-up of exhibitors (20% increase compared to 2016). Visitor numbers also increased to almost 20,000 over four days (4% increase).

Organisers were particularly pleased with the record number of both exhibitors and international visitors – 79 companies (35.4% increase) from 22 countries (including France, Spain, Germany, England, Holland but also China, Russia and USA) and over 4,000 foreign visitors (16.1% increase).

Ernesto Piloni, president of Venditalia said: “It was a great success. The event has confirmed all expectations, even exceeding them with record numbers. The 2018 edition marked an important milestone: turning Venditalia into a leading international exhibition. Among other things, Venditalia has turned 20 years this year and we are very happy to be able to celebrate this anniversary with a truly exceptional edition. My thanks also to all the exhibitors present because I saw a very high quality. All of them have significantly increased the care and refinement of the stands and the quality of their offer, thus contributing significantly to the success of the event, which has a more and more international dimension, as witnessed by the records registered by exhibitors and foreign visitors”.

Massimo Trapletti, president of Confida said: “The success of Venditalia confirms the leadership of our country at international level in the field of automatic distribution. Our event remains the most reliable thermometer on the market and of a sector that generates over €1.8 billion of turnover with five billion consumed products supplied. Venditalia is an unmissable event for all the professionals who, at the fair, have the opportunity to meet buyers from all over the world to get a preview of the new market trends but above all to establish or consolidate business relationships, thus finalising the commercial strategies launched.”

One exhibitor, cash handling equipment manufacturer Innovative Technology enjoyed a successful few days at Venditalia.

Stefano Mandelli, business development manager in Italy, said: “This is an important show. It helps us build on our popularity in Italy and this year’s event proved to be a real success for us. We used Venditalia 2018 as an opportunity to introduce the new NV9 Spectral banknote validator to the Italian vending market.

“The NV9 Spectral provides high resolution imaging, scanning 1.28 million data points to authenticate the validity of notes. Vending customers in Italy already know of and widely use our original NV9 so it was great to be able to introduce the brand new NV9 Spectral with its enhanced security features.”


Venditalia, which will be held again in 2020, hosted 16 events in three days including workshops, training conferences and presentations attended by over 800 people.