Johnny Broderick commented: “We’ve been locked in negotiations with Pepsi Max for some time, and to have come to an agreement that sees the addition of such a well-loved brand to our portfolio makes the whole family proud. I really believe that the results we’ll achieve by working as team will be seen by all concerned as a win-win.”
In the workplace, consumers tend to use vending machines during lunch and breaks when they’re much more likely to pay attention to the on-screen adverts. “It’s a great place to get your message across, because consumers can satisfy their impulse to buy right there, right then and the numbers prove that’s exactly what’s happening,” Johnny said.
“Pepsi has lead the way in terms of digital, in particular with its ‘Unbelievable’ campaign- indeed Pepsi is the number 1 FMCG channel on YouTube!” said Trystan Farnworth, director of Britvic Routes to Market. “As such, Pepsi is delighted to be working with Broderick’s and their state-of-the-art multi-media vending machine estate. Together we will drive shopper re-appraisal of vending as a route to refreshment.”