Watchdogs have banned an advertisement for pomegranate drink POM Wonderful that promised buyers that the drink would help them ‘cheat death’, because it won’t really make them immortal. The poster showed a bottle of the juice with a severed...

McVitie’s Minis, the mini versions of the nation’s favourite McVitie’s biscuits, arrived on UK TV screens for the first time on 1 May. The TV advertising forms part of a broader £1.6 million marketing campaign to raise awareness of...

The NIVO buying group has selected The Fuelcard People as its strategic fuel cards partner, to help its 240+ members to reduce and control vehicle running costs. NIVO chose The Fuelcard People following trials across the country during March...

Leading brands, Café Bar and Autobar (both part of the Autobar Group) have grown significantly over the past 5 years in the UK.  In order to build on this growth, and strengthen their UK market position, a new company...

EurOps© 2009 took place at the Concorde Hotel in Berlin on the 26th and 27th March. In spite of tough economic times, the European Vending Association, organiser of the event, was pleased with the turnout, which gathered more than...

Caffè Culture, the industry’s leading event, has announced its seminar programme for 2009 (20 & 21 May). Continuing to offer over 200 first-class international exhibitors, providing thousands of products and services specifically designed to meet the needs of the...

The European Vending Association has created “The 24/7 blog” (www.vending-europe.eu/en/blog.html) and a Linkedin group, “The Vending Group” (www.linkedin.com). Catherine Piana, the Director General of the European Vending Association, is confident that providing a free space to be connected and...

Cadbury Wispa is back on TV with a series of 10-second TV ads based on the “For the Love of Wispa” campaign. The “For the Love of Wispa” campaign was launched in November 2008 and invited fans to participate...