No Fear Extreme Energy has made an exciting addition to its events calendar by signing up as the official energy drink of the Gumball 3000.


The world famous car rally has joined forces with the UK’s fastest selling energy drink to keep the 120 entrants going on the 3,000 mile trip, which will begin in London on 25th May.

As part of the deal, No Fear Extreme Energy will have a fully branded Ferrari 430 which will take part in the mammoth eight day rock and roll rally which will visit eight different countries around Europe including London, Paris, Barcelona, Monaco, Venice and Belgrade, before finishing in Istanbul on 1st June.

The drink that made history in 2010, with the launch UK’s first re-sealable drinks can, continues to add to its extreme credentials with this latest adrenaline fuelled adventure, which will attract celebrities such as David ‘The Hoff’ Hasselhoff and NFL superstar, Reggie Bush, who will be also driving the No Fear Extreme Energy car.  


Neal Haworth, No Fear Extreme Energy’s brand manager, explained: “No Fear Extreme Energy is continuing to go from strength to strength and we proud to add this event to our portfolio.


“The Gumball 3000 rally is a world famous event and is a great brand fit – what’s more extreme than racing throughout Europe in a Ferrari?”

A £1 million investment is being made in the brand this year which not only includes the Gumball 3000 partnership, but also the Extreme Sports Channel sponsorship, national advertising, media and store promotions, national events, PR stunts and an ongoing dedicated press office.


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For more information about No Fear Extreme Energy please phone 01942 408600 or email