New marketing director joins Britvic

Major soft drinks company, Britvic, has appointed Simon Stewart, former Chief Marketing Officer at EMAP, as its new Marketing Director, responsible for the development and marketing of Britvic’s brand portfolio, overseeing the company’s brand marketing, category marketing, innovation, insight, corporate affairs and marketing services capabilities.
Simon brings to the role more than 18 years’ experience in the FMCG sector. He began his marketing career with the Coca- Cola Company in Australia and over eight years, operated across brand management, strategic development, based in Sydney and Atlanta and finally Marketing Services for the South Pacific region. Simon then moved to Diageo where he ultimately became Vice President Marketing for the Smirnoff brand, with global sales of £1.2bn.
In 2001, Simon joined Allied Domecq as Senior Vice President Marketing, leading the global marketing group and subsequently was appointed Chief Marketing Officer for Allied Domecq Spirits & Wine.
Britvic Chief Executive, Paul Moody said: “Simon brings to the business a proven track record in building brands in the FMCG sector, with strong experience in drinks. We are confident in his ability to drive business growth through developing our brand and innovation plans as well as our focused category strategies”.