Cafédirect’s awareness will be further driven by the recent relaunch of the brand with a new visual identity. The new look includes a new corporate logo and strapline as well as a complete re-design of Cafédirect’s product range and website. Reflecting Cafédirect’s company values and personality the new logo takes the form of a virtuous circle brought together using the ‘C’ and ‘D’ of Cafédirect and carries the strapline ‘Bringing Quality to Life’.
The new look will be visible on Cafédirect branded vending machines in business premises up and down the country bringing an ethical presence to the workplace. Free fascias for any machine with the striking new branding is available from Cafédirect.
“Offering Cafédirect in vending machines is often driven by end users, but we are now seeing Fairtrade or Cafédirect more and more often requested by clients of vending operators in order to meet their Corporate Social Responsibility values,” says Louise Whitaker, Cafédirect’s Trade Marketing Manager, OOH.