Nestlé is launching a new product for coffee fans in the UK and Ireland.
Nescafé Azera Nitro is a coffee drink infused with nitrogen for a smoother taste. It will be available in Americano or Latte flavours.
Upon opening a can of chilled Nescafé Azera Nitro consumers will be treated to the sound that occurs as the nitrogen is released.
The nitrogen is said to deliver a smoother and creamier tasting coffee.
UK and Ireland managing director, Nestlé Beverages Neil Stephens said: “This is a really exciting launch and promises to bring our premium Nescafé Azera brand to the forefront of the fast growing chilled coffee segment.
“In the year when we are celebrating the 80th Birthday of Nescafé, the launch of Nescafé Azera Nitro shows how our business is continually innovating and evolving with the times.”
“In addition to retail, Nescafé Azera Nitro Americano will be available for the catering and hospitality trades exclusively through Nestlé Professional. This means UK and Irish consumers will also be able to enjoy smooth nitrogen infused coffee on tap at their favourite pubs and bars, cafés, and casual dining restaurants this spring.
Nestlé Professional business executive officer, George Vezza said: “Non-alcoholic beverage options are increasingly important for the UK and Irish consumer, especially younger generations. Nescafé Azera Nitro means Nestlé Professional can help our partners across all the catering and hospitality sectors make the most of these changes with our novel, attractive and great tasting chilled coffee drink.”
