Through the partnership, Nestlé Confectionery will contribute funding to the campaign as well as encourage its own employees to pledge volunteer time to litter-picking activity.
Stefano Agostini, chief executive of Nestlé UK&I said: “At Nestlé we have an ambition for none of our packaging waste to end up as landfill or litter, and we are committed to achieving this. We are removing unnecessary packaging from our products, adapting our packaging materials to ensure they are recyclable, using more recycled content, and supporting many projects to boost recycling schemes and infrastructure in the UK. Our new partnership with Keep Britain Tidy is an important next step in our journey, enabling us to take active steps to deal with the urgent problem of litter.
“Amid the challenges of the past year, many of us have been fortunate enough to benefit from time spent outdoors to help our mental and physical wellness. Nature and local environments are to be enjoyed, cared for and protected and should not be blighted by the waste we see all too often. We at Nestlé look forward to playing our part in this very important campaign by supporting the Great British Spring Clean 2021.’
The campaign, which runs from 28 May – 13 June 2021, calls on the public to pledge to clean-up and help the charity achieve a million miles of litter-picking. In 2019, more than half a million #LitterHeroes collected just under a million bags of litter, weighing around 4,308 tons.
Research conducted by Keep Britain Tidy has shown that litter-picking is not just good for the environment – it is also good for the individual. Following the 2020 Great British September Clean, more than three quarters of participants (79%) agreed that taking part helped improve their mood and 51% agreed that it helped them to be more active.