Nestlé Professional® Confectionery is refreshing its highly successful chocolate sharing bag range. Two more popular Nestlé® brands, Rolo and Milkybar, will be launched in a bite-sized sharing format alongside the introduction of new resealable packaging, which will feature ‘love to share’ branding across the full range.
The new look range will not only have greater stand-out on shelf, but will make the contents easier for consumers to share. By driving further value into the category, the bags look set to enhance the opportunity for foodservice operators to tap into the growing consumer demand for sharing products.
Nikki Adamo, Head of Category Marketing, Nestlé Professional® commented: “Chocolate sharing bags continue to outperform the category, with sales up a huge 21% (IRI Total Market, Value sales 52 w/e 4 December 2010), so they make the perfect addition for any vending operator’s offering. Due to their convenience and perceived value, resealable bags continue to grow in popularity with consumers. We are committed to continuing to develop product renovations, which are not only in line with current trends, but aid the end consumers’ enjoyment.”