As part of its ongoing brand and product renovation, Nestlé Professional® has announced the launch of NESCAFÉ® Gold Blend the ‘nation’s favourite premium coffee1’ branded 9oz paper cups for vending.
Matt Lane, Nestlé Professional® Category Lead for Vending, said: “NESCAFÉ® is recognised as the UK’s most trusted coffee both in home2 and out of home3. And we see this as a big opportunity for NESCAFÉ® Gold Blend operators to increase the drink price they are receiving per cup.
“Nestlé Professional® led the introduction of paper cups into vending with the NESCAFÉ® Accolade proposition. Now, approved operators can take the opportunity to optimise their current Gold Blend beverage offering; by moving from 7oz plastic cups to 9oz paper cups.
“The rise of café culture within everyday life means larger cup sizes and ‘value-add’ are becoming the norm. Consumers expect a better quality drink from vending, and paper cups form a big part of this trend. The case for a better quality branded vending drink is especially highlighted by the fact that 72% of consumers in the workplace will pay more for better quality vending4.”
In addition to the NESCAFÉ® Gold Blend branding the new 9oz cup also highlights the NESCAFÉ® Plan and directs consumers to www.nescafe.co.uk/nescafeplan where they can learn more about what it means to go ‘beyond the cup’ – delivering value throughout the coffee lifecycle – from bean to cup.
The Plan represents a £200 million pound investment over 10 years and means that all directly purchased green coffee will meet the internationally recognised 4C sustainability standards by 2015. It also means that Nestlé® will distribute 220 million high-yield, disease-resistant coffee plantlets to farmers by 2020.
NESCAFÉ® Gold Blend Vending Operators who are interested in purchasing the 9oz paper cup should contact their respective Nestlé® Vending Account Managers for more details. Alternatively, call Nestlé Professional® on 0800 742 842 or visit www.nescafe-beveragesolutions.co.uk.
1 IRI, MAT 5th Dec 2009 2 Mintel Coffee Market Intelligence Report Dec 2009
2 MMR Research Nov 2009 4 Incite Workplace Segmentation May 2009
