Nayax, the award-winning provider of cashless payments and telemetry solutions, is the first partner to integrate Visa’s suite of sensory branding cues globally in its latest version of its mobile payment application.
Monyx Wallet was created by Nayax to enable digital payments at unattended automated machines and facilitate consumer engagement.
Monyx Wallet users in 21 countries will be among the first to experience Visa’s sensory branding suite when they buy a product or reload credit on the app using their Visa card. Nayax leveraged Visa’s Sensory Branding software development kit (SDK) found on the Visa Developer Platform for simple integration into the Monyx Wallet app.
With the trend of seamless mobile payments, Visa developed a branded suite of sound, animation and haptic cues that support the trust, security and convenience of the Visa brand. The combination of a sound, vibration and animated Visa logo immediately communicates to consumers that their payment, sometimes done in the absence of a traditional payment card, has been successfully authorised and that the transaction is complete.
“Nayax already enjoys a long-time working relationship with Visa, a world leader in digital payments, and is excited that Monyx Wallet is the first application to incorporate Visa’s suite of sensory branding globally,” says Carly Furman, CEO, Nayax LCC.
“Introducing these new digital representations of the Visa brand into our solutions will give Nayax consumers and operators the assurance they have come to expect when they use Visa.”
