Müllerlight® bounced back onto TV screens in January with the launch of ‘Trampoline’ – a new 30 second commercial which is the latest addition to Müller® UK’s evolutionary Lid Lickers campaign.
The national TV campaign – which forms part of a £4.4 million relaunch package for the brand – will run for an initial New Year burst of six weeks and will be back on air again later in the year. It will be seen by an estimated 48.5 million viewers during January and February.
A new consumer press campaign is scheduled to run from January to November in a number of magazines including a mix of general women’s interest as well as diet titles.
The relaunch also includes the introduction of new packaging; the expansion of the range with the addition of two new varieties – Wild Blueberry and Smooth Peach; a sampling programme; in-store POS and tailor-made promotional activity.
