The new bar, which will sit alongside the standard bar on shelves, underscores Mondelēz International’s ongoing commitment to offering consumers greater choice.
Developed over two years at Mondelez International’s Global Centre of Excellence for Chocolate Research and Development in Bournville, the bar is said to retain the creamy taste you expect from Cadbury by replacing the milk with almond paste.
Almond paste provides a similar taste and texture to milk ingredients while offering a hint of nuttiness. Available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the bars are suitable for vegans and are registered by the Vegan Society.
As part of the company’s commitment to innovate and trial new forms of packaging, the Cadbury Plant Bar range will be wrapped in 100% plant-based packaging made from ISCC certified bio-sourced plastics from renewable sources.
It follows the company’s recent announcement that it will be investing in recycled soft plastic packaging for Cadbury Dairy Milk tablet bars sold in the UK and Ireland and is one of several sustainability initiatives to come from Snacking Made Right – the strategy from which the company delivers its sustainability and wellbeing agendas.
Louise Stigant, UK managing director, Mondelēz International, commented: “With 500,000 participants in this year’s Veganuary – double the number of participants from the year before, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”
Ericka Durgahee, Vegan Trademark marketing manager, Vegan Society, said: “The Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products. We know how hard Mondelez has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch.”
To support Mondelēz International’s strategy to increase wellbeing choices across its portfolio the company has invested significantly in innovation and developing lower sugar options. In recent years, the company launched Cadbury Dairy Milk with 30% less sugar as well as ‘30% less sugar’ variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies, and a ‘40% less sugar’ line extension on BelVita.