Millsons is introducing its own design to reinforce the acknowledged quality of its drinks sources. Millsons is also incorporating the BRITA brand within the design, the perfect opportunity to promote the drink quality, highlighting the importance of water in the taste of the final drink.
Its bespoke print has been developed into a mixed sleeve design, four separate designs which contain the same colours but with their own unique pattern, the simplicity of these designs oozes with quality.
Millsons has been using paper cups to endorse the quality of its drinks for a number of years, so as it moves to custom print, Benders’ print capability and support makes it the natural partner in creating the joint branded Millsons and BRITA cups.
These cups were also BRITA’s first joint branding production.
Les Pearce at BRITA said: “The production of these cups will hopefully increase the coffee consumption from these machines as their customers will recognise the BRITA brand from the number of retail products on the market and associate it with quality.”
BRITA was also very pleased to support the Millsons custom print, to highlight the often overlooked importance of water quality in delivering a great tasting drink.
Hugh Millson, from Millsons, added: “We wanted to move to our own brand of cups, and also add a brand such as BRITA on the print, indicating that we work with companies that help us supply the best quality beverage to our consumers.”
This custom print highlights the migration from quick to quality in vending, consumers now expect the same gourmet coffee experience from coffee shops to the drinks they have from a vending machine. Millsons has really set a trend with this joint branded custom print, as there is no end to the benefits the company will reap from it, from the increase in beverage sales, increased loyalty to the BRITA brand to the satisfaction customer receive knowing the cups they are using are environmentally friendly.