Matthew, son of the original founders, re-joins the family owned business after a highly successful 15-year career trading green coffee on three continents, most recently based in New York.
Managing director Andy Fawkes commented: “I am delighted to have someone of Matthew’s expertise and experience within the company, and his appointment underlines our long-term commitment to continuing what we do as a strong, independent player in the UK and European markets.”
Masteroast has recently been spearheading market developments in sustainable coffee products, including biodegradable coffee bags and recyclable aluminium capsules, and has pledged to convert at least 70% of its customer packaging onto more sustainable platforms over the next two years.
“We have always been ahead of the market,” states Fawkes, quoting the fact that the company is one of few in Europe that boasts carbon capture through catalytic converters on its main roasters.
“We have traditionally tended to hide our light under a bushel, but our customers should be proud of the fact and spread the word,” he added.
Matthew’s group responsibilities also include coffee sourcing strategies and management of Masteroast’s commercial interests at origin, including a recently acquired part ownership of a coffee mill and exporting company in Colombia.