Sports and energy brand Lucozade is investing £14million to launch its biggest ever campaign for Lucozade Energy. The campaign features the new strapline, ‘Find Your Flow’ to highlight that Lucozade Energy, the second largest carbonated soft drink brand in the Impulse & Convenience sector.
Targeting men and women on-the-go who are leading full and busy lives, the multi-million pound ‘Find Your Flow’ activity launched in June with outdoor advertising, TV sponsorship, and experiential. This will be followed up later this summer by extensive TV adverts, radio adverts and digital activation to ensure the campaign is truly unmissable.
Lesley Stonier, Marketing Manager for Lucozade Energy, commented: “This is an exciting time for Lucozade Energy. With the brand out-performing the category and growing at 7.9% value within grocery, we are confident it will provide a profitable opportunity for outlets. Loyal brand fans have an inherent love for Lucozade Energy and this new campaign is set to retain existing shoppers whilst attracting new shoppers to the soft drinks market. Research shows us that consumers are cramming more than ever into their busy lives and rather than just get through each day, they want to find their rhythm and enjoy their work and activities. Our new £14million campaign will inspire consumers to find their flow to achieve what they want in their daily lives, whilst enjoying a bottle of Lucozade Energy along the way.”