Global coffee company, Lavazza, has announced it is returning to Wimbledon this year as the official coffee of the championships.
The partnership, now in its ninth-year running, has gone from strength-to-strength, reaffirming Lavazza’s commitment to the UK market and its dedication to reaching new consumers in search of authenticity, quality and renewed experiences.
The Championship will be held from Monday July1 to Sunday July 14 and Lavazza’s 100 expertly-trained baristas are set to serve up to 500,000 tennis fans authentic Italian coffee from 60 service pointsacross the two-week tournament.
For the tennis-loving crowds, both inside Wimbledon’s grounds and outside in the queue where spectators eagerly await entry, Lavazza coffee will be served in a variety of classic and limited-edition serves to appeal to the vast British and international audience.
Sustainability and Innovation
Further showcasing its dedication to sustainability, Lavazza will be unveiling its new 100% compostable capsules, Lavazza Eco Caps at Wimbledon. Made with “aroma safe” technology, a self-protection technology that creates a barrier against oxygen to keep the coffee fresh and to preserve quality and taste, the Lavazza Eco Caps are unlike any other compostable capsules on the market.
“For Lavazza, sustainability is fully integrated in the business strategy,” saysLavazza Group Vice Chairman, Marco Lavazza.“The new Lavazza Eco Caps will replace the entire range of capsules for home consumption in UK and are in line with the quality standards of absolute excellence that characterise all Lavazza products. The Company is a firm believer in this major investment, which confirms our commitment to sustainable development”.
Compatible with Lavazza A Modo Mio and Nespresso coffee machines, the new innovation sets the brand on a strategic path to replace its entire range of at home capsules by the end of the year, reinforcing its ongoing dedication sustainability. Lavazza Eco Caps will be sampled for the first time ever at the Lavazza Air Stream at the Wimbledon Queue, and will be available to buy across the UK by November 2019.
Furthermore, Lavazza ¡Tierra!, the collection of fine and sustainable blends from communities and territories that have been involved in the Lavazza Foundation, will serve as the main focus at the two Wimbledon Queue Lavazza bars, Aorangi and The Baseline Bar. Developed jointly with the Rainforest Alliance NGO who have helped over a hundred farming families rebuild their coffee plantations, ¡Tierra! will also feature in a new space onsite at Wimbledon dedicated to showcasing brand innovation in sustainability.
Lavazza 2018 Financial Results
With a turnover of €1.87 billion (an organic growth of + 6.6%) and 64% of revenues coming outside of Italy, the Lavazza Group continues its international development – particularly in France, North America, Europe Eastern Europe and the United Kingdom – thus strengthening its global competitiveness.
In 2019, the Lavazza Group continued its expansion thanks to the integration of the companies acquired and the organic growth of the Group.
“The spirit of enterprise, innovation and our passion for authenticity and Italian quality guide all our achievements. Our strategic choice is to be a global pure coffee company, which means focusing exclusively on high quality coffee in all its forms through a multi-brand strategy,” says Giuseppe Lavazza, Lavazza Group Vice Chairman. “The presence at Wimbledon represents for Lavazza the demonstration of the willingness to invest in consumer engagement through branding activities in a key market for the growth of the Group.”
Lavazza and Tennis: a long-lasting relationship that will be celebrated “on air”
Cementing the company’s global commitment to tennis, Lavazza maintains its position as the world’s only food and beverage brand to partner with all four Grand Slam tournaments – for the fourth year running – serving Italy’s best-selling coffee to more than three million tennis lovers at the prestigious Roland Garros, US Open and Australian Open tournaments, in addition to The Championships, Wimbledon.
To mark its ninth year, Lavazza is introducing a new partnership with the defending champion in women’s singles at Wimbledon, Angelique Kerber. German professional tennis player, Kerber, who won her first Wimbledon title last year beating the seven-times champion Serena Williams, is joining Lavazza as a Wimbledon 2019 ambassador and will participate across several Lavazza activations onsite. A former world No.1 and winner of three Gland Slam tournaments, Kerber features alongside Carlos Moyá and Andre Agassi in the brand’s ‘More than Italian’ TV ad which is on air now across the UK, celebrating Lavazza’s long-standing relationship with the world of tennis.