Lavazza, Italy’s favourite coffee, has once again served dedicated fashionistas their beverage of choice at February 2009 London Fashion Week, as part of the brand’s established sponsorship of the famous fashion event.
The Italian brand continues to be the official coffee sponsor of London Fashion Week, serving visitors from a specially constructed café at the Natural History Museum.
In addition to serving the needs of fashionistas, Lavazza’s Office Coffee System ensured those working backstage had the simplicity of quick and convenient, quality beverages throughout the week. Lavazza’s premium OCS models, Espresso Point and the Lavazza BLUE, demonstrated how 100% fresh Lavazza coffee can be enjoyed at work and cater for a range of different business needs.
With Espresso Point and BLUE, models, traders and retailers such as Mac, Tony and Guy, Cannon and the British Fashion Council enjoyed Lavazza coffee at the push of a button giving them consistent espresso, latte or cappuccino, perfect every time. Ideal for design studios, boutique owners, hair salons and offices in London, Lavazza OCS was on hand at London Fashion Week to show businesses how easy it is to provide hot beverages in the work place.
To highlight its brand strategy in the UK Lavazza is an active supporter of fashion and arts, and continues to sponsor London Fashion Week to reinforce its position as an authentic, stylish Italian brand.
For further information please e-mail Lavazza OCS/VENDING on info@lavazza-Coffee.co.uk or call 01895209750.