Lavazza continues to collaborate with some of the world’s most highly regarded chefs as part of its ongoing dedication to the world of top gastronomy. The newest additions to its ranks include multi-Michelin-starred chef Jason Atherton and British chef and restaurateur, Shaun Rankin, who is now an official Lavazza ambassador after working with the brand for many years. Atherton and Rankin join a number of acclaimed Lavazza chef ambassadors including Massimo Bottura (Osteria Francescana), Ferran Adrià (El Bulli fame), and Michel Bras (Bras Restaurants).
Atherton, one of the UK’s most prolific chefs and owner of six acclaimed London restaurants including flagship restaurant Pollen Street Social, has signed a three-year partnership with Lavazza, while Rankin, one of Jersey’s most renowned chefs, is kicking off an official two-year agreement with the brand. Both partnerships include bespoke recipe development heroing the quality and taste of Lavazza coffee, as well as appearances at major Lavazza events including Royal Ascot and Wimbledon.
Atherton and Rankin will both serve Lavazza coffee across their restaurants as part of the partnerships. Atherton has selected Alteco (organic), which is 60% arabica and 40% robusta and is enriched with UTZ sustainable farming, for his renowned UK restaurants, while Rankin has selected Top Class from Lavazza’s new Classic Collection range, which contains a fine selection of washed arabica carefully blended with washed and semi-washed robusta, for his restaurant Ormer in Mayfair.
Lavazza has also announced a partnership with BBC One’s MasterChef 2016 finalists, Billy and Jack, who will work as ambassadors across a number of activities throughout 2019, kicking off with Wimbledon. Also present at Wimbledon this year is longstanding Lavazza brand ambassador, Albert Adrià, who will be creating a bespoke dessert for guests at Lavazza’s Wimbledon marquee, inspired by his dessert-only venue Cakes & Bubbles located in Hotel Café Royal.
Andrea Bello, marketing director of Lavazza UK & Ireland, said: “Lavazza has an ongoing commitment to excellence and a vocation for experimentation in the world of coffee, and adding hugely talented chefs like Jason, Shaun, Billy and Jack to our family further cements the brand’s strong dedication to top gastronomy globally.”
Atherton says: “I’m delighted to be collaborating with Lavazza, a brand that I have been a long-time fan of and one that is hugely invested in the world of top gastronomy. I look forward to kicking off the partnership by hosting an exclusive dinner at one of my restaurants on the evening of Lavazza’s top gastronomy day at Wimbledon.”
Rankin says: “Lavazza is a brand that represents true Italian quality and taste and I have been proud to have worked with them for many years. I now look forward to continuing this special partnership in an official capacity as a top gastronomy ambassador.”
Lavazza has been synonymous with global haute cuisine for more than a decade and has found a perfect match in top gastronomy. Following its success with global chef partnerships, Lavazza embarked on a programme to work more closely with the local gastronomy scene. The visionary approaches of these chefs and associations have resulted in interpretations co-created with Lavazza where the authentic quality Italian coffee experiences Lavazza is known for are protagonists.
Lavazza’s Top Gastronomy programme now features 64 of the UK’s very best restaurants and hotels with 9 Michelin-stars where Lavazza coffee can be enjoyed, including Texture and Seven Park Place.