KP Nuts, the No.1 nuts brand from United Biscuits (UBUK), is refreshing its iconic packaging and logo and rolling out a raft of innovative new products.
To bring the brand right up to date, KP Nuts is getting a whole new look. The new design will reflect its quality credentials, while giving it a modern twist and ensuring maximum impact. In keeping with the trend on nutritional benefits, clear nutritional claims are featured on the packaging including Low GI, High in Fibre and MSG Free and each flavour will be colour coded from the middle of the pack up.
KP Nuts has added some spice to its traditional Salted and Dry Roasted peanuts by launching two new flavours that are set to grow the category further. MSG-free Salt & Vinegar and Spicy Chilli give a twist to the traditional salted peanut. Available in 200g, 80g price-marked and non price-marked packs.
Following the success of Baked & Seasoned Nuts, KP Nuts has launched Baked & Seasoned Mixes. This premium range adds value to the nuts category by offering delicious inclusions, rather than mixed nuts only, to create a range that is positioned as a luxurious treat.
Baked & Seasoned Mixes offer two variants: Chilli & Lemongrass with Sweet Fire Red Pepper Pieces and Sea Salt & Rosemary with Toasted Pumpkin Seeds.
Nick Stuart, Commercial Manager at UBUK, says: “KP Nuts is a well established brand that continues to deliver. The re-design and new flavours encourage consumers to re-evaluate the brand and see what taste challenges are available, whether seeking an impulse snack or a premium treat. Baked & Seasoned Mixes enhances and adds value to the premium snacking category, presenting strong profit opportunities for retailers.”
http://www.unitedbiscuits.co.uk/
