The finalists for the 2020 InnoBev Awards have been announced. Organised by food and drink experts Zenith Global, the awards celebrate the best in innovation across the global soft drinks industry.
This year’s awards attracted over 120 entries worldwide. The finalists and winners have been selected by an eminent panel of independent judges who represent all corners of the global industry. Winners will be announced via an online awards ceremony on June 30.
“Innovation has undoubtedly been disrupted by the coronavirus lockdowns but, if anything, that’s driving greater focus on benefit and attitude,” commented Zenith Global Chairman Richard Hall. “The most innovative emerging categories appear to be CBD drinks, alkaline water, non-alcoholic alternatives and tonics, cold brew coffee and kombucha.
“The industry has moved on from a pre-occupation with sugar reduction, with clear dividing lines now drawn between zero and regular products, each promoted with their own respective strong positive messages. Cans and glass are definitely attracting more attention, with PET concentrating on sustainability developments, especially in relation to recycling,” he concluded.
The finalists are…
Best Low/No Sugar Drink
- Icelandic Glacial Water – Icelandic Glacial Flavored Sparkling Water
- Shaka Tea – Shaka Tea
- The London Essence Company – The London Essence Company Pomelo & Pink Pepper Tonic Water
- The London Essence Company – The London Essence Company Rhubarb & Cardamom Crafted Soda
- Virtue Drinks – Virtue Yerba Mate
Best Functional Drink
- Get More Vits – Get More Vits
- MODe LLC dba ATAQ – ATAQ Plant Based Recovery & Immune Booster Shot
- Upbeat Drinks – Upbeat Sparkling Drinks
- Virtue Drinks – Virtue Yerba Mate
- WellDrinks USA Inc. – qwell Collagen Waters
Best Premium Drink
- Abstract Flavour – Abstract Basil Lemonade
- Caleño Drinks – Caleño ‘Juniper & Inca Berry’ Non-Alcoholic Spirit
- Cannasa – Botanical Rose and Raspberry Lemonade with CBD
- Double Dutch Drinks – Double Dutch Drinks
- The London Essence Company – The London Essence Company Pomelo & Pink Pepper Tonic Water
- The London Essence Company – The London Essence Company Rhubarb & Cardamom Crafted Soda
Best in Can
- Lofoten Arctic Water AS – Lofoten Arctic Water
- PepsiCo Design & Innovation – MTN DEW A Can Has No Name
- PepsiCo Design & Innovation – Pepsi NFL Laces Can
- Tohi Ventures LLC – Tohi
- Yugen – Yugen Kombucha
Best in Glass
- Caleño Drinks – Caleño ‘Juniper & Inca Berry’ Non-Alcoholic Spirit
- Cedea Srl – Cedea Mineral water
- Icelandic Glacial Water – Icelandic Glacial Natural Spring Water (750ml Glass Bottle)
- Shaka Tea – Shaka Tea
- VOSS Water – VOSS Water
Best in PET
- Highland Spring Group – Highland Spring Eco Bottle
- Icelandic Glacial Water – Icelandic Glacial Natural Spring Water (500ml rPET/PET Bottle) – Carbon Neutral & 100% Recyclable
- Lewis Road Creamery – Lewis Road Creamery Milk
- PepsiCo Design & Innovation – LIFEWTR Series 9 Art of Recycling
Best Packaging/Label Design
- Dewdrop, Inc. – Dewdrop Sparkling Functional Beverages
- Lofoten Arctic Water AS – Lofoten Arctic Water
- PepsiCo Design & Innovation – PEPSI x MOMHANDWORKS – GCR – LTO CAN SET (China)
- PepsiCo Design & Innovation – Pepsi NFL Laces Can
- Shaka Tea – Shaka Tea
Best Cap/Closure
- Incap Europe GmbH – Incap (Infusion Cap)
- ISOline EU, Ltd. – ESCALATE responsible energy drink
- Kolibri Drinks – Kolibri CBD Non-Alcoholic Cocktails
Best Marketing/Social Media Campaign
- Essentia Water, LLC – Essentia Water “It Might As Well Be You”
- Highland Spring Group – Highland Spring Eco Bottle launch
- Lewis Road Creamery – Lewis Road Creamery S’mores Flavoured Milk
- Shaka Tea – Aloha: Founders’ Story
- Tao Family – Tao Tips social media campaign
Best Technology Innovation
- LUQEL – LUQEL Water Station Excellence
- MODe LLC dba ATAQ – ATAQ Plant Based Functional Performance Shots
- Wayout International AB – Wayout Micro Factories
Best New Brand/Brand Extension
- Avo 88 Limited – avocadomilk
- Get More Vits – Get More Vits
- Lofoten Arctic Water AS – Lofoten Arctic Water
- MODe LLC dba ATAQ – ATAQ Plant-Based Functional Nutrition
- Yugen – Yugen Kombucha
Best New Drink Concept
- Avo 88 Limited – avocadomilk
- Biotiful Dairy – Biotiful Dairy Kids Kefir
- Lewis Road Creamery – Lewis Road Creamery S’mores Flavoured Milk
- MODe LLC dba ATAQ – ATAQ Plant-Based Functional Performance Shots
- STRYYK – STRYYK NOT RUM
- WellDrinks USA Inc.- qwell Collagen Waters
