Huhtamaki UK is celebrating an award double triumph after it won the Marketing Award and its UK Foodservice Sales & Marketing Director, John Young, received the Members Award at the annual FPA (Food Packaging Association) Awards Dinner held on the 7th March at The Grand Hotel, Brighton.
Huhtamaki UK was especially honoured to win the Marketing Award for the second year in a row. This year the company was recognised for its innovative Celebration Tree campaign – an educational project designed to commemorate the royal and sporting celebrations of 2012, as well as positively communicate the benefits of foodservice packaging and disposable products to the next generation.
Working with a group of “Eco-Warriors” from Park Primary School in the Olympic borough of Stratford and Julia Roebuck, an Education Officer for Waste Watch UK, Huhtamaki created a “Celebration Tree” made entirely from its environmentally friendly Bioware range of hot cups. The tree was then used to promote the Sustainable Use of Natural Resources’ category at the Footprint Awards 2012, which Huhtamaki UK was sponsoring and took pride of place at the Footprint Awards Dinner. The tree is now on show in the reception of Park Primary School to remind the children involved of the exciting sustainable project they took part in.
The FPA Marketing Award recognises the best-planned, implemented and effective marketing campaign amongst FPA members. Judges were impressed by the creativity and originality of the Huhtamaki Celebration Tree, as well as the fact that the concept positively promoted sustainable foodservice packaging.
Judge and Chairman of Splash Worldwide Graham Hinton enthused about Huhtamaki’s submission:
“I absolutely loved this! A brilliant and creative solution implemented rigorously, in a focused and simple execution. It clearly captured the imagination of the “Eco-Warriors” and positioned the company as environmentally conscious by taking the community with them rather than by lecturing them. An inspiring idea that I am sure inspired those that became involved. Well done!”
The second tribute of the night went to John Young, UK Foodservice Sales & Marketing Director, Huhtamaki UK Ltd who was awarded the Members Award, as voted for by members of the FPA, who recognised his outstanding contribution to foodservice packaging.
Speaking of the Awards John commented:
“I feel incredibly honoured to have been recognised by my industry peers who have awarded me with this prestigious accolade. I am passionate about what I do and am very proud to work for Huhtamaki UK. I am also dedicated to promoting and developing the on-going innovations taking place in the food packaging sector.
“In addition, I am delighted that Huhtamaki UK’s marketing campaigns have been recognised as outstanding in the sector for two years running. The Celebration Tree was a great project for us to get involved with and promoting the sustainability of our products is really important to us as a company.”
As well as winning the two awards, Huhtamaki UK was also runner-up in the Manufacturer of the Year Award category.