Harrogate Spa goes to the movies

Harrogate Spa Water is joining the popcorn and pick-and-mix at the snack counters of Vue cinemas around the country. 750ml PET (plastic) bottles of the original British spa water will be available this month at Vue’s 66 locations around the country, including Leicester Square in London, which has hosted royal premieres for more than 60 years. It is estimated over 1.5 million bottles will be sold in the first year.

Vue is the second-largest cinema chain in the UK and operates 641 screens which welcome 32 million customers every year. Zoe Farmer, head of retail at Vue Entertainment, said: “At Vue we strive to give customers the best possible experience and a premium brand like Harrogate Spa Water fits well with our passion for quality.”

While the bottled water market is seeing sales decline by around 5% due to three poor summers in a row and a number of campaigns to persuade people to drink more tap water, Harrogate Spa Water continues to outperform the market.

Paul Martin, managing director of Waterbrands, the parent company of Harrogate Spa Water, commented: “We’re thrilled that Harrogate Spa has been selected by one of the leading names in the leisure industry. The contract will increase brand awareness among a whole new audience and help us maintain our upward sales trend.”