The new WHA represents the amalgamation of the BWCA and the EDWCA.
The morning conference will see plans for the future launched, industry statistics reported, and keynote speaker Damian Hughes will be delivering some key business advice.
This will be followed by an afternoon trade show which is already sold out and there are expected to be many new and innovative exhibitors. Also good news for exhibitors is news that this event will be attracting visitors from a wide range of hydration supply companies.
The day’s events will also include a number of industry specific seminars which will address potential concerns to the industry.