Kinder Bueno is one of the company’s biggest brands in growth, and the classic version of the chocolate bar is currently number two on the adult confectionery count line. It is Ferrero’s determination to make Kinder Bueno number one that has drawn the company to exhibit. Ferrero will use the exhibition to showcase the different variants of the products as well as promoting its new seasonal Ferrero Rocher four pack snack bar.
Jonathan Hart, AVA chief executive, said: “I am delighted that Ferrero will be joining us at AVEX 2017 for the first time. They are a confectionery institution and a fantastic addition to the exhibition. We look forward to enjoying a successful AVEX 2017 with them.”