Craig Jukes has been announced as the new sales director, UK & Ireland, for coffee machine and vending group Evoca UK, whose brand portfolio includes Necta, Wittenborg; Gaggia Milano and Saeco.
“I firmly believe we need to change our approach to meet the demands of our customers and to recognise the speed at which the market is changing,” Jukes said.
“Thanks to advancing technology and the reach of social media, the ways in which we have traditionally communicated and interacted with our customers are no longer fit for purpose.
“At Evoca UK, we believe that a business that is focused on its customers is one that is committed to learning and understanding what really matters to them, enabling a more effective service to be delivered. By understanding who our customers are, what their needs are, and how we can add value to what they do, we aim to become – or to remain – their ‘go-to’ supplier.”
Evoca offers market-leading products that address the requirements of every type of venue in which coffee is served, from the factory floor to the smartest of coffee shops. They range from vending machines serving instant coffee on a budget, to traditional ‘barista’ machines of the highest quality; via bean-to-cup products, including fully-automatic fresh milk machines designed to provide top-quality coffee in any location; plus innovative solutions such as payments apps and fully interactive remote control of machines.
“When I look at our current and future product roadmap, I am proud and honoured to be part of the Evoca team bringing them to market,” Jukes concluded.