The European Vending Association has published a report looking into consumer habits in relation to the Office Coffee Service (OCS) and vending industry.
The report is a valuable tool to enable vending companies to evaluate their offering to consumers, to compare if it matches consumer expectations in 2015 and for the coming years.
The report identifies the main drivers, barriers, and incentives for consumers to use OCS and vending machines, in both public locations and in the office environment, allowing companies to identify trends and/or gaps where vending can provide a solution. Overall hot beverage consumption is also revealed, as well as preferred consumption in the workplace, attitudes of what quality workplace coffee should be, and the type of machines that are currently used in these locations.
The results of the survey vindicate what the EVA already knew to be the key benefits of automatic cold drinks, snacks, and coffee machines, notably the convenience of use and the popularity of workplace coffee, as well as quantifying many new insights into today’s consumer.
EVA Members have free and full access to the report and can download the European and individual reports directly from the EVA Members only webpage.
