Following a successful pilot stage and eight store openings across the UK, easyCoffee is looking to raise a further £3 million to support its continued growth in the coffee shop and vending sectors.
Part of the easyGroup family of brands, easyCoffee offers beans-to-cup fairtrade coffee of its own speciality blend at its coffee stores and vending machines nationally.
The brand has already secured substantial angel funding plus a significant sum from other investors, based on its strategy to provide quality barista and to-go coffee at affordable price points. As well as tie-ups with sister brands easyHotel and easyGym, the brand has partnered with Thorntons to provide a luxury hot chocolate drink at its coffee stores. Its vending machines are located in retail outlets across the UK and in a variety of sectors, from DIY stores to convenience shops and petrol station forecourts.
easyCoffee CEO Nathan Lowry said: “By offering customers a quality coffee experience at value, easyCoffee is proving that, despite talk of peak coffee and the challenges facing the high street, people are spending more time in coffee shops and clearly like our comfortable stores. We are launching a drive for additional funding to enable us to further develop our business in this exciting segment of the market.”
He added: “We are already working with select partners to open multiple franchises and are getting great deals from nervous high street landlords.”