Coca-Cola to kick off Rugby World Cup 2015 campaign

Coca-Cola Great Britain will launch its Rugby World Cup 2015 campaign next week as it looks to excite the nation ahead of the Tournament later this year by giving away up to one million limited edition Coca-Cola rugby balls.

As official 711635_PH_WEB_KOZ_1750_PET_RWC_GBsoft drink, water and sport drinks supplier of Rugby World Cup 2015, the campaign will be Coca-Cola’s biggest ever rugby on-pack promotion, giving consumers across Great Britain the chance to win an exclusive Rugby World Cup 2015 Coca-Cola Gilbert replica rugby ball. The size four limited-edition rugby balls appeal to a wide range of consumers from beginners to rugby fans, from families to friends, inspiring them to get active this summer.

To be in with a chance of winning, consumers will need to look out for a promotional pack (across all four Coca-Cola variants on 1.25l, 1.75l, 4 x 1.5l, and 6 and 8 packs of 330ml cans) and enter the 10 digit unique code and at to find out instantly if they are a winner.

To support the on-pack promotion and ahead of rugby fever gripping the nation later this year, a TVC will roll out to support the campaign in the coming weeks and run alongside out of home advertising.  Both will reflect the new one brand strategy, with Coca-Cola Zero leading a campaign that will feature all four Coca-Cola variants.  This will make Rugby World Cup 2015 the first time that Coca-Cola’s sponsorship of a major international sporting event will promote all four variants and lead with a no-sugar option.

Caroline Cater, operational marketing director at Coca-Cola Enterprises, commented: “We want to use our sponsorship to help take the sport of rugby to an even wider audience, hopefully inspiring people to get involved in the Tournament and have some fun. Our biggest ever rugby on-pack promotion will put up to one million balls into the hands of consumers across the country and help our customers by driving their soft drinks sales this summer ahead of the Tournament. We recommend retailers stock up now on the promotional packs ahead of potential consumer demand.”