Coca-Cola European Partners (CCEP) has completed an investment in Lavit, a maker of multi-beverage, counter-top dispensing machines.
Using globally patented technology, the Lavit system lets consumers make and pour their drink in seconds, by dispensing a range of cold beverage options “on-demand” at the tap of a button and offering customisation of beverages based on carbonation and flavour.
The partnership with Lavit will further CCEP’s intent to explore and test new dispensed delivery solutions as a key strategic route towards eliminating packaging waste and reducing its carbon footprint, while providing consumers with the convenience, choice and experience they expect from drinking Coca-Cola beverages.
The funding and partnership with CCEP will help Lavit test and develop new product capabilities and explore growth opportunities by gaining further insight into customer and consumer demand for dispensed delivery solutions. It follows CCEP Ventures’ recent acquisition of a 25% stake in Innovative Tap Solutions (ITS), investing in the company’s self-pour, self-pay drink dispensing technology.
Graham Stokhuyzen, vice president of new business development, CCEP, said: “Decreasing our packaging use and waste is a core part of our strategy to reduce our carbon footprint. We will continue to develop and invest in “drinks on demand” dispensed delivery innovations to offer consumers choice, personalisation and convenience in the most sustainable ways possible. This will also enable us to reduce our use of single use packaging.”
