Coffee supplier Jacobs Douwe Egberts Professional (JDE) and one of its manufacturing partners, Brupac Drinks have unveiled a new range of branded paper cups for its Kenco and Maxwell House vended hot drinks.
The new 7oz cup range will ensure Kenco and Maxwell House coffees are dispensed in individually branded cups, offering vending operators improved brand visibility, while giving consumers greater awareness for the drinks they purchase. The new branded cups will include Kenco’s Rich, Smooth and Decaffeinated variants as well as Maxwell House and Maxwell House Cappuccino.
Andy Dixon, sales director for JDE Professional, said: “Brupac is an established, well known manufacturer within the coffee and vending industries and has a history of producing excellent in-cup products. The move to introduce individually branded cups follows a demand from vending operators who wanted to be able to distinguish between the brands and types of hot beverages on sale.
Brupac, DarenthMJS and JDE Professional are jointly running a promotion for all new orders on the 76-mm In-Cup machines from 1 September until 30 November 2016. Those purchasing the new machines will receive between £97 and £331 worth of stock, depending on which machine is ordered. Visit www.darethmjs.com for more information.
Simon Marsden, managing director of DarenthMJS, commented: “We launched our new in-cup machines late last year in anticipation of this exciting development. There is no doubt that serving market-leading brands in quality paper cups from one of our new 76mm machines can have a very positive impact on drink sales.”