Britvic has announced the formation of a new role within the GB business and appointed Trystan Farnworth as director of sustainability. Having previously held the role of GB commercial director for convenience & impulse, he has over 15 years’ experience working for the soft drinks giant.
The newly created role reflects Britvic’s ongoing commitment to running a sustainable business and Trystan will be responsible for providing senior leadership in this area. His strong commercial background demonstrates Britvic’s desire to align its sustainability agenda closer to its customers’ ambitions.
Trystan will report directly to GB managing director, Paul Graham, and will continue to hold a role on the GB executive team – working collaboratively with brand and commercial teams to maximise the role’s impact.
Paul Graham, GB managing director at Britvic, comments: “Trystan has played a crucial role leading strong commercial results and customer relationships. His focus will be to bring together the various components of sustainability, creating a truly actionable plan.”
Trystan added: “Britvic’s reputation for leading on industry topics is strong, demonstrated by our recent partnership work with the trade to prepare for the Soft Drinks Industry Levy. We have led on health, and I want us to be an equally valuable partner in delivering sustainable packaging solutions.
“We’ve made big steps – last year we removed 600 tonnes of plastic packaging through light-weighting, and 100% of our cans, PET bottles and glass are recyclable in the UK. We are also proud founding members of the UK Plastics Pact and we will work closely with other members to support its goals. Our sustainable packaging strategy will continue to see us reduce packaging usage overall, use recycled materials, and explore new technologies to make step-changes. We will do so whilst enhancing our customer and shopper proposition – it must all go hand in hand for everyone to win.”
Trystan’s former responsibilities will be managed by Rachel Phillips who joins Britvic as OOH commercial director, working across convenience, impulse, foodservice and licensed. Rachel hasheld a number of commercial roles with multinational consumer goods companies, including Mars, Reckitt Benckiser and more recently she held the position of Chief Operating Officer at Gü.