Harrogate Spa Water, Britain’s original spa water, has signed a deal to become the official water supplier to two major golf tournaments for the next two years.
Starting this summer, Harrogate Spa Water, which dates back to the 1500s, will be refreshing players and officials at the Ricoh Women’s British Open and the Alfred Dunhill Links Championship. The events will have a combined global TV reach of around 800 million viewers. In addition to advertising boards around the courses, branded chiller bins full of 500ml PET bottles, strategically positioned at all the tees covered by the television cameras, will promote the Harrogate Spa brand name all over the world.
Paul Martin, managing director of parent company Waterbrands, commented: “This is the most valuable sponsorship we have undertaken in our seven-year history and we are sure our investment will pay off as it gives us fantastic opportunities to increase awareness and generate further sales of Harrogate Spa Water.
“Golf and Harrogate Spa Water have a lot in common – they share an impeccable British heritage and they’ve both continued to grow in popularity over the centuries since their origin.”
While the total bottled water market is in decline, Harrogate Spa Water has experienced 25 per cent year-on-year volume growth over the last four years (manufacturer’s estimate).
The Ricoh Women’s British Open takes place between 30 July and 2 August at Royal Lytham & St Anne’s Golf Club. It is one of only four majors on the women’s golf circuit and the only one played outside the US. The BBC will broadcast daily live coverage.
The Alfred Dunhill is a pro-am tournament which sees amateur celebrity golfers partner some of the best European pros. It takes place at three Scottish courses – St Andrew’s, Carnoustie and Kingsbarns – between 1 and 4 October.