United Biscuits (UBUK) has launched a new Hula Hoops integrated campaign featuring brand new TV advertising and on pack promotion to support its partnership with one of the nation’s favourite TV shows, Britain’s Got Talent.
Running across the entire Hula Hoops range, the promotion offers consumers a free talent lesson with every purchase by simply entering the last four digits of the code featured on the pack at www.hulahoops.com.
Additionally, Hula Hoops is also giving consumers the chance to win a £10,000 ticket to stardom, encouraging them to show off their talent by creating a Hula Hoops-themed video and uploading it to the brand’s website. Consumers will then be invited to vote for their favourite video, with the best being shortlisted and judged by an expert panel. All voters will be entered into a prize draw to win tickets to see a Britain’s Got Talent live TV show or live tour show.
Helen Warren-Piper, Marketing Director, Bagged Snacks, UBUK, commented: “This advert reflects the fun personality of the Hula Hoops brand and is designed to encourage consumers to discover and release their talents. Britain’s Got Talent is a hugely popular TV show and matches perfectly with the fun Hula Hoops brand. The exposure that the advertising and Britain’s Got Talent partnership will generate will drive consumer engagement with Hula Hoops, remind consumers how much fun Hula Hoops are and drive sales for retailers.
“Retailers should ensure they’re stocked up on Hula Hoops during the promotional period and when the brand is on TV to capitalise on sales.”