BRITA Professional has appointed Miles Dawson, former commercial controller at Britvic, as its new sales director. Miles brings with him 15 years experience in senior management roles in the soft drinks industry, including Coca-Cola.
Clive Seabrook, Managing Director at BRITA UK said: “With a proven track record of delivering growth with some of the world’s biggest consumer brands, Miles Dawson is a valuable new addition to the BRITA team. His role is to develop our strong position in the commercial filtration market and to enhance our customer relationships.”
Miles Dawson added: “I’m really excited to become part of such a reputable and trusted brand. I’m looking forward to building on BRITA’s success, using my expertise to add to the team’s years of experience and helping operators to look after the quality of their water and ultimately their profitability.”