BRITA Professional has been announced as the headline sponsor of UK Coffee Week and official supporter of Project Waterfall, an initiative developed by the Allegra Foundation to bring clean water to the communities which grow coffee consumed in the UK.
BRITA’s support of Project Waterfall demonstrates its long-term commitment to helping provide clean water for coffee growing communities and raising awareness of the charity’s invaluable work.
Project Waterfall is the official charity of UK Coffee Week (4-10 May 2015) a nationwide fundraising initiative where coffee operators, trade professionals and their customers join together to celebrate the vibrancy of British coffee culture while raising valuable funds and awareness for the communities which grow coffee consumed in the UK.Miles Dawson, sales director, BRITA Professional commented: “The simple right to access clean water is such an important issue and we’re proud to be involved with Project Waterfall to give this valuable cause our support. We’re passionate about giving something back as we work with coffee companies across the UK, ensuring they have the right water composition for making the best coffee, it was a natural fit for us. We’re excited to get behind UKCW and encourage operators to take part too!”
Jeffrey Young, Chairman, Allegra Foundation comments: “BRITA is world famous for its water filtration products, making it the perfect sponsor for UK Coffee Week. Water is an essential ingredient in great coffee and is a vital part of a healthy life. With BRITA’s incredible support, we will be able to raise even more valuable funds for Project Waterfall and bring clean water and sanitation to coffee growing communities across the world.”
90% of coffee is grown in developing countries where 60% of people don’t have access to clean water. Throughout UK Coffee Week the Allegra Foundation provides a mechanism for the coffee industry and coffee drinkers to give back to these communities.Since 2011, the initiative has raised over £230,000 and brought clean water to 10,280 people in the Mbulu district of Tanzania.