Caffeine-based adventure sports brand Break Fluid has partnered with Liquidline to supply commercial coffee machines to retailers across the UK.
The machines will be available to purchase by independent shop owners and larger brands as a way to increase time spent in-store browsing and customer satisfaction. Shop-owners can choose to gift customers a drink or can price the hot beverage at a competitive rate.
Chris Mcardle, brand manager at Break Fluid, said: “The presence of a hot beverage dispenser will contribute to consumer dwell time and according to retail studies, there is a significant positive relationship between time spent in-store and sales. Customers who take the time to enjoy their retail experience are more likely to have a delayed point of sale and therefore, potentially increase their spending.
John Collins, commercial director at Liquidline commented: “We’re delighted to be partnering with Break Fluid. This partnership marks Liquidline’s first step into the adventure sport retail industry.
“Competition for footfall has increased and the customer experience continues to evolve whilst adhering to health and safety measures. Our machines use the latest technology to not only bring a safe coffee experience to consumers, but also offer commercial benefits to shop owners”.