The executive committee of the Beverage Standards Association has unveiled its new main logo which is part of an overall brand family designed to fit the growing activities of the association.
Chairman of the association, Steve Slark, said: “We are very happy with this new brand logo which represents another step in the evolution of the association. We feel that this new contemporary style fits with the image of our growing membership and its modern feel will not look out of place proudly displayed by our members at their premises.
“BSA members for 2017 will receive a new laser etched stainless steel membership plaque with 3D raised current year membership sticker which will complement this new style very well”.
The full range of the brand family will be revealed shortly with special adaptations to distinguish BSA Training and BSA Accreditation activities.
The vast output of material from the BSA dictates a soft change and therefore the new logo will appear gradually during the coming months on the various communications from the BSA.
