East Midlands vending services provider and expert GEM Vending reported that it has seen a marked increase (15%) in sales at one of its education sites, Loughborough University, since it introduced a choice of Barry Callebaut’s flavoured drinks from the Caprimo range. GEM is now rolling out the flavoured drinks option across six more of its education sites, with plans to introduce the drink at other locations later this year.
Sales and marketing director Nicola Hill explains: “Students are among the most savvy consumers and so it’s important that we regularly review what holds the greatest appeal when it comes to our hot drinks offering. We’ve looked at the figures again since December and they are continuing to creep in the right direction, showing up to a 20% increase in sales. We’re delighted with the reception overall and are keen to introduce the drinks to a wider audience as they are clearly a delicious alternative and are well-suited to what is, essentially, a younger market.”
Paula Bentley, head of sales, Barry Callebaut Beverages UK, said: “In a competitive market, you can’t stand still and we believe it’s important to keep giving our customers the opportunity to offer their customers something exciting and new. This trial by GEM and Loughborough University yet again proves the point and we’re delighted that they are carrying it forward.”
