Barry Callebaut Beverages is rolling out plans to infiltrate the High Street in a bid to expand its customer base and establish itself within the HoReCa market. While the leading beverage manufacturer is keen to maintain its loyal vending client base, it is now also eager to build its portfolio of café and food to go customers, marketing a wider selection of products to this sector including drinks that have proven to be particularly popular on the continent.
Managing director for Barry Callebaut Beverages, Peter Holdway explains: “Besides the hot chocolate drinks for which we are renowned, we also offer a variety of flavoured hot beverages via the Caprimo range which gives our HoReCa customers scope to change their menus regularly, introducing new flavours and offering guest drinks.
“The Caprimo range provides a great opportunity for those same customers to get creative. For example, included in the Caprimo range, alongside the flavoured cappuccinos and lattes, is the Caprimo Crème Brûleé, a versatile tasty hot drink which can also be used as the basis for a crème caramel dessert. It can be enjoyed as a cold drink and is perfect as an ice lolly or an ice slush drink as the ice doesn’t lose its flavour thanks to the dried milk powder contained in the mix.
“We welcome our customers’ input when adding to this range as it is the traders and the café owners who know best what their customers will enjoy and what is most likely to prove popular – any coffee shops out there with any thoughts on flavours, feel free to give us a call!”
Barry Callebaut is renowned for the quality of its products which it supplies to the UK and wider European markets. It has recently moved to new premises on the outskirts of Chester, quadrupling its space and investing in new machinery, which is enabling the company to increase its capabilities and expand its market presence.
