Lavazza has become the Official Coffee of The Championships, Wimbledon for a three year period from 2011. The deal will see the Italian coffee brand being supplied across 60 service points at The All England Lawn Tennis and Croquet Club, including 13 public cafés and restaurants, all hospitality areas and the media centre, as well as serving all officials and players.
Giuseppe Lavazza, vice president and strategic marketing director, said, “We decided to become a partner because tennis, and Wimbledon’s values, are so consistent with Lavazza’s – amongst them heritage, tradition, authenticity and an excellent experience. In Italy, Lavazza is as iconic in terms of coffee as Wimbledon is for tennis in the UK. Coffee is very much part of the social fabric of life and Wimbledon is a major social occasion, as well as a world class tennis event.”