Alastair Campbell to address water cooler conference 2015

alaistair campbellOne of the top names in public and political life, Alastair Campbell, heads the bill at the forthcoming British Water Cooler Association annual conference, to be held on 19th March 2015, it has been announced.

Members of the BWCA attending the AGM held in Warwickshire on 24th September were told that the keynote address is to be given by Mr. Campbell, the writer, communicator and strategist who is best known for his role as Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy.

The announcement of the speaker for the 2015 event has been keenly anticipated by the industry following the rousing speech delivered at the 2014 BWCA conference by Lord Digby Jones.

Mr. Campbell is active in politics in Britain and overseas and splits his time between writing, speaking, charitable fundraising, consultancy and campaigns. He has written ten books in the past seven years, including six volumes of diaries, three novels, and a personal memoir on depression and the pursuit of happiness. A former ‘Mind Champion of the Year’, he is an ambassador for the Time to Change campaign to raise awareness about mental illness and continues to advise the Labour Party as well as being a visiting Professor on media at the University of Cambridge. In 2005, Mr Campbell was invited by Sir Clive Woodward to work on communications for the British & Irish Lions tour to New Zealand.

In his autobiography, Tony Blair credited Mr Campbell with coining the phrase ‘New Labour’ as the label for the party’s strategy, and described him as a ‘genius’ for the role he played in helping to create New Labour, return the Party to power, and win three general elections.

BWCA Chairman, John Dundon, said: “We are thrilled and honoured to again have so renowned a public figure to address our industry”. Phillipa Atkinson-Clow, BWCA’s General Manager, added: “Each year our conference and trade show grow in popularity and stature. Our trade show in 2014 was the biggest and best yet however, we fully anticipate the 2015 to be something very special indeed.”

Booking details for conference delegates and for exhibitors are available at